HB Ice Cream Fundays | Mc Gowans

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HB Ice Cream Fundays

McGowan’s are proud to have been involved in the printing of the largest in-store build ever undertaken in Ireland. We think you’ll agree that the “Funday’s Bus” certainly has the WOW factor!

The project is part of the HB Ice Cream Fundays fundraising campaign for Down Syndrome Ireland.

It demonstrates how a coherent graphic spread over a large area of a store can have a crowd-stopping effect. Each display is composed of dozens of digitally die-cut pieces made to order. Each store had different sizes and styles for their freezer units, so digital printing and die-cutting was the only practical and economical way of achieving the desired effect.