FESPA awards... again! | Mc Gowans

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FESPA awards... again!

McGowans have come back from FESPA with yet another award, this time for the Jameson High Impact Unit

McGowans are delighted to have won bronze in Berlin at the FESPA awards. We won for the Jameson High Impact Unit, produced on behalf of Custodian. Props to Jamie for the structural design and despatch for getting it there in one piece.

The Jameson High Impact Unit is a disruptive unit designed to hold 96 bottles with a footprint of 900mm square. Focusing on the Sine Metu Crest as the centre piece of the unit with a Jameson arched header over the unit for visibility in store.

The display had to be strong and resilient to stay in-store for approximately 8-12 weeks and be capable of withstanding a lot of traffic and interaction. It was built using Reboard with a Reboard central column leaving access on 4 sides for 4 SKU’s and supporting the Jameson Crest header which houses 8 display bottles. Four brands are displayed, Jameson Original, Jameson Crested, Jameson Caskmates and Jameson Black Barrel.

The design draws on the wood theme on the base resembling a pallet edging etc. Room for price points and tasting notes were also built into the structural and graphic design. It was very well received by our client and as importantly the stores and their clients.

It was printed on our Durst 1312 Flatbed press and digitally cut using the Kongsberg employing both standard and V-notch cuts. From concept to production took two weeks.